Data protection

Privacy policy

Thank you for your interest in our website. As a member of the Verein sicherer und seriöser Internetshopbetreiber e. V., the protection of your personal data is a serious concern for us. In the following we inform you, transparently and in understandable language, among other things, about the data acquisition and its extent, for what your data are used and which rights you have.

You have the right at any time and free of charge to obtain information about the origin, the recipient(s) and the purpose of your stored personal data. You also have the right to demand the correction, restriction or deletion as well as the disclosure of this data. If you have any questions about this or about data protection, you can contact the person responsible for data processing at any time. The person responsible for data processing is named under point 1 of this data protection declaration. Furthermore, you have the right to lodge a complaint with the competent supervisory authority. You will find your rights in detail and detailed explanations of them under point 6 of this data protection declaration.

Your data will be collected, stored and processed in compliance with the relevant statutory provisions. Personal data are all types of data with which you can be identified as a person.

1.) Who is responsible for data processing?

In terms of the General Data Protection Regulation (GDPR) and other national data protection laws of the member states as well as other data protection regulations, the responsible party is a natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (names, contact details, etc.).

Responsible for data processing on this website is:

optikplus GmbH
Frank Beutel
Bussenstr. 55
70184 Stuttgart
Germany
Email: info@optikplus.de

2.) What data is collected and processed on our website?

2.1 Automated collection of data:

Each time our website is called up, our system automatically records data and information from the computer system of the calling computer, in so-called server log files. This data is partly technically necessary in order to display our website to you. No merging with data from other sources is carried out. The following data is collected:

• The pages called up
• Browser types and versions used
• The operating system used by the accessing system
• The website from which an accessing system arrives at our site
• The date and time of access to the page
• The Internet service provider of the accessing computer
• The Internet protocol address (IP address) used

The legal basis for data processing is Article 6 (1) (f) of the General Data Protection Regulation (DSGVO), which allows us to process data in the case of a legitimate interest. Our legitimate interest in this case is the reliable and error-free functioning of our website. No other processing of this data takes place.

2.2 Collection of personal data

2.2.1 Data collection and processing when opening a customer account and when processing a contract

If you open a customer account on our website, this is done voluntarily. Registration is not a prerequisite for the conclusion of a contract. Data is only collected to the minimum extent necessary, the mandatory data can be identified by the correspondingly marked input fields. The deletion of the customer account is possible at any time and free of charge. If you wish to delete your data, please contact the person responsible for data processing. This person is named under point 1 of this data protection declaration.

We only use your data for the purpose for which you have registered or for contract processing. The legal basis for data processing is Article 6 (1) (b) of the General Data Protection Regulation (DSGVO), which allows us to process data if this is necessary for the performance of a contract with you or for the implementation of a pre-contractual measure.

The collected customer data will be blocked after completion of the order, after termination of the business relationship or after deletion of your customer account and deleted after expiry of retention periods under tax and commercial law, unless you have consented to further use of your data.

2.2.2 Data collection and processing when using our email address or contact function

In the case of emails or messages via the contact form, we store your data until the processing of your message has been completed. The mandatory data in the mask of the contact form, can be identified by the correspondingly marked input fields. The data will be used exclusively for the processing of your request, after completion of the processing your data will be deleted. The legal basis for data processing is Article 6 (1) (f) of the General Data Protection Regulation (DSGVO), which allows us to process data in the case of a legitimate interest. Our legitimate interest in this case is to answer your message or to process your request.

In the case of emails or messages via the contact form (if available), which are aimed at initiating a contract, the commercial and tax retention periods of 10 years from the end of the calendar year in which the data was collected apply. After expiry of these periods, the data is regularly deleted unless it is still required for the initiation or fulfilment of the contract or we have a legitimate interest in continuing to store it. The legal basis for data processing in this case is Article 6 (1) (b) of the General Data Protection Regulation (DSGVO), which allows us to process the data if this is necessary for the performance of a contract with you or for the implementation of a pre-contractual measure.

2.2.3 Newsletter function, data processing and possibility to object.

2.2.3.1 You have registered for our newsletter subscription:

If you subscribe to our free newsletter, data from the registration mask will be transmitted to us. The mandatory data can be recognized by the correspondingly marked input fields and are limited to the minimum required (email address). For the processing of your data, consent is obtained during the registration process and reference is made to this data protection declaration. The legal basis for data processing is Article 6 (1) (a) of the General Data Protection Regulation (DSGVO), which allows us to process the data if you have consented to the processing.

The data will not be passed on to third parties, but will be used exclusively for sending newsletters. The subscription to the newsletter (your consent) can be revoked at any time for the future. To revoke your consent, you will find a link to unsubscribe from the newsletter in every newsletter. Optionally, you can also unsubscribe directly via our website. The request to unsubscribe from the newsletter can of course also be addressed directly to the data controller. This person is named under point 1 of this data protection declaration. After unsubscribing from the newsletter, the data will be deleted unless you have consented to further use, or we reserve the right to further use (as explained below under 2.2.3.2), which is permitted by law.

2.2.3.2 When we send newsletters to our existing customers

If you have purchased goods or services on our website and have provided us with your e-mail address, this may be used by us to send you a newsletter, unless you have objected to this. In such a case, the newsletter will only be used to send direct advertising for similar goods or services from our range. The legal basis for sending the newsletter as a result of the sale of goods or services is Section 7 (3) UWG. The legal basis for data processing is Art. 6 (1) (f) of the General Data Protection Regulation (DSGVO), which allows us to process data in the event of a legitimate interest. Our legitimate interest in this case is to send you personalised advertising. You can object to the use of your data for this purpose at any time with effect for the future. To object, please contact the data controller. This person is named under point 1 of this data protection declaration.

2.3 Passing on data to third parties for the purpose of fulfilling contracts 

2.3.1 Transfer to shipping service providers in general and credit institution

For payment transactions and, if necessary, for the delivery of goods, we pass on personal data to service providers (third parties) to the minimum extent necessary, insofar as this is necessary for the performance of the contract.

If we pass on your data to a shipping service provider (such as DHL, DPD, UPS Hermes or GLS), the legal basis for this is Art. 6 (1) lit. b of the General Data Protection Regulation (DSGVO), which allows us to process the data if this is necessary for the performance of a contract with you or for the implementation of a pre-contractual measure.

If we pass on your payment data to the commissioned credit institution, the legal basis for this is Article 6 (1) (b) of the General Data Protection Regulation (DSGVO), which enables us to process the data if this is necessary for the performance of a contract with you or for the implementation of a pre-contractual measure.

2.3.2 Forwarding of email address and/or telephone number to shipping service providers

Your email address and/or telephone number will not be passed on to enable the selected delivery service provider to announce the delivery or to discuss it with you.

2.3.3 Payment service provider 

On our website you can choose between different payment service providers. In the following, we inform you about which data is passed on and on the basis of which legal situation this occurs:

2.3.3.1 PayPal/PayPal Plus

If you choose this payment service provider, the data required for payment will be passed on to PayPal (PayPal Europe, S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg). The legal basis for this is Article 6(1)(a) of the General Data Protection Regulation (GDPR), which allows us to process the data if you have consented to the processing, and Article 6(1)(b) of the General Data Protection Regulation (GDPR), which allows us to process the data if this is necessary for the performance of a contract with you or for the implementation of a pre-contractual measure. You have the right to revoke your declaration of consent at any time. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.

If you choose the PayPal Plus payment methods "credit card", "invoice", "direct debit" or "PayPal instalment payment", PayPal reserves the right to obtain credit information about you. A credit report may contain scoring values (=probability values). The so-called scoring values have their basis in a scientifically recognised mathematical-statistical procedure. The calculation of the score values also (but not exclusively) includes your address data.

The legal basis for data processing is Article 6 (1) (f) of the General Data Protection Regulation (DSGVO), which allows data to be processed in the event of a legitimate interest. The legitimate interest in this case is to establish your identity or solvency.

You may object to the processing of your personal data at any time. However, PayPal may still be entitled to process, use and transfer your personal data if this is necessary for PayPal to process your payment in accordance with the contract, if it is required by law, or if it is required by a court or an authority.

If you would like to object to the use of your data or if you would like to inform us of changes regarding the stored data, you can contact PayPal directly. You can also obtain more information about PayPal's privacy policy at the following Internet address:

https://www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE

2.3.3.2 Mollie

On our website we offer, among other things, payment via Mollie. The provider of this payment service is Mollie B.V, Keizersgracht 313, 1016 EE Amsterdam, the Netherlands (hereinafter "Mollie"). If you choose to pay via Mollie, the payment data you enter will be transmitted to Mollie as well as to the corresponding selected payment provider (iDEAL, Bancontact, SOFORT Banking, Overboeking, Belfius Direct Net, EPS). The transmission of your data to Mollie is based on Art. 6 (1) a DSGVO (consent) and Art. 6 (1) b DSGVO (processing for the performance of a contract). You have the option to revoke your consent to data processing at any time. A revocation does not affect the validity of past data processing operations.

3.) What are cookies and what data is processed?

3.1 Cookies that are set by our website

Our website uses so-called cookies. Cookies are text files that are stored in the Internet browser or by the Internet browser on your computer. We use cookies to make our website more user-friendly for you. Some elements of our website require that the calling browser can be identified even after a page change. For example, to store and transmit the items in your shopping cart or your login information. Most of the cookies we use are so-called "session cookies", which are automatically deleted after closing the browser. Some cookies remain stored on your device and enable recognition the next time you visit our website (so-called persistent cookies). These are automatically deleted after a specified period of time. You can find more detailed information on individual cookies in the settings of your browser.

The legal basis for data processing is either Art. 6 para. 1 lit. a of the General Data Protection Regulation (DSGVO), which allows us to process the data if you have consented to the processing, or Art. 6 para. 1 lit. b of the General Data Protection Regulation (DSGVO), which enables us to process the data if this is necessary for the performance of a contract with you or for the implementation of a pre-contractual measure, or Art. 6 para. 1 lit. f of the General Data Protection Regulation (DSGVO), which enables us to process the data in the case of a legitimate interest. In this case, our legitimate interest is to offer you a technically error-free and function-optimised website.

If we store other cookies (for example from partner companies or to analyse your surfing behaviour) on your device, we will inform you about this in detail below.

You can set your browser so that you are informed about the setting of cookies and then only allow these cookies in individual cases. Likewise, you can generally exclude the acceptance of cookies or only accept them for certain cases. In addition, you can set your browser so that set cookies are deleted after closing the browser window. The setting options differ depending on the browser. You can find help on the possible settings (for the most common browsers) under the following links:

Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Safari:
https://support.apple.com/de-de/guide/safari/sfri11471/12.0/mac/10.14Chrome:
https://support.google.com/chrome/answer/95647?hl=de&hlrm=enOpera: https:
//help.opera.com/de/latest/web-preferences/#cookiesInternet Explorer:


https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies

Please note that if you do not accept cookies, the functionality of our website may be significantly limited.

3.2 Google Analytics

We use the analysis tool Google Analytics on our website. The provider of this analysis tool is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called "cookies". Cookies are small text files that are stored on your computer and thus enable an analysis of your use of the website. This analysis data is usually transferred to a Google server in the USA and stored there.

The legal basis for data processing is Art. 6 (1) (f) of the General Data Protection Regulation (DSGVO), which allows us to process data in the case of a legitimate interest. Our legitimate interest in this case is to analyse user behaviour in order to optimise our offer and our advertising.

We would like to point out that on this website Google Analytics has been extended by the code "gat._anonymizeIp();" in order to ensure anonymised collection of IP addresses (so-called IP masking). By activating IP anonymization, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. Google will use this information on our behalf for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage.

The IP address transmitted by your internet browser as part of Google Analytics will not be merged with other Google data.

You can prevent cookies from being stored by setting your internet browser accordingly. However, we would like to expressly point out that in this case you may not be able to use all the functions of this website to their full extent.

You can prevent the collection of data by Google Analytics by clicking on the following link and downloading the tool offered there: https://tools.google.com/dlpage/gaoptout?hl=de.

You may also refuse the use of cookies by clicking the link below to prevent the collection of data about you by Google Analytics on subsequent visits to this website: Disable Google Analytics.

You can also obtain more information about Google's privacy policy at the following Internet address:

https://support.google.com/analytics/answer/6004245?hl=de

3.3 Tradetracker

We use components from TradeTracker on our website. TradeTracker is an affiliate network that offers affiliate marketing. Affiliate marketing is an Internet-based form of distribution that enables commercial operators of websites, so-called merchants or advertisers, to display advertisements, which are usually remunerated via click or sale commissions, on third-party websites, i.e. on the websites of distribution partners, also known as affiliates or publishers. The merchant provides an advertising medium via the affiliate network, i.e. an advertising banner or other suitable means of Internet advertising, which is subsequently integrated by an affiliate on its own Internet pages or advertised via other channels, such as keyword advertising or e-mail marketing.

The operating company of TradeTracker is TradeTracker Deutschland GmbH, Eiffestraße 426, 20537 Hamburg, Germany.

TradeTracker sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. The tracking cookie of TradeTracker does not store any personal data. Only the identification number of the affiliate, i.e. the partner referring the potential customer, as well as the order number of the visitor to a website and the advertising material clicked on are stored. The purpose of storing this data is to process commission payments between a merchant and the affiliate, which are processed via the affiliate network, i.e. TradeTracker.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent TradeTracker from setting a cookie on the information technology system of the data subject. In addition, cookies already set by TradeTracker can be deleted at any time via an internet browser or other software programs.

The applicable data protection provisions of TradeTracker can be found at https://tradetracker.com/de/privacy-policy/.

4.) How is the data secured?

The transmission of personal data is exclusively encrypted via an SSL or TLS connection. This applies to messages via our contact function as well as to data concerning your order and payment transactions. Due to the encryption, your sensitive personal data cannot be intercepted and viewed by unauthorized third parties. You can recognise an encrypted connection by the fact that the address line of the browser begins with "https://" (and by the lock symbol in the browser line).

The data stored in the systems of our website are secured by passwords and cannot be viewed by unauthorized third parties.

The transmission of data on the Internet, for example when sending an email, is not 100% secure and can in some cases have security gaps.

5.) How long will personal data be stored?

How long your personal data is stored by us depends sometimes on the respective legal retention period. In the case of messages via our contact function and/or via our email address, your data will be deleted after processing has been completed, unless we have a legitimate interest in continuing to store it.

The commercial and tax retention periods are 10 years from the end of the calendar year in which the data was collected. After expiry of the periods, the data is regularly deleted unless it is still required for the initiation or fulfilment of the contract or we have a justified interest in continuing to store it.

6.) What rights do you have against the data controller?

Below we list the rights you have under the General Data Protection Regulation (GDPR), against the data controller. The data controller is named in point 1 of this privacy policy. If personal data of yours is processed, you are a "data subject" within the meaning of the General Data Protection Regulation (DSGVO).

6.1 Your right to information pursuant to Art. 15 of the General Data Protection Regulation (DSGVO).

You may request information from the data controller as to whether personal data relating to you is being processed. If such processing is taking place, you may also request information on the following: the purposes for which this personal data is processed; the categories of personal data processed; the recipients or categories of recipients to whom the personal data relating to you has been or will be disclosed; the planned storage period of the personal data relating to you or, if no specific information is available in this regard, the criteria for determining the storage period; the existence of a right to rectification or erasure of the personal data concerning you, the existence of a right to restriction of processing by the data controller or a right to object to such processing; the existence of a right to lodge a complaint with a supervisory authority (the competent authority is the State Data Protection Commissioner of the Federal State in which We are based - addresses and links can be found here); any available information on the origin of the data if the personal data are not collected from the data subject (i.e. you); the existence of automated decision-making, including profiling, pursuant to Art. 22 (1) and (4) DSGVO and - at least in these cases - meaningful information about the logic involved and the scope and intended effects of such processing for the data subject.

You have the right to request information as to whether personal data concerning you is transferred to a third country or to an international organisation. In this context, you may request to be informed about the appropriate safeguards pursuant to Article 46 of the General Data Protection Regulation (GDPR) in connection with the transfer.

6.2 Your right to rectification pursuant to Art. 16 of the General Data Protection Regulation (GDPR).

You have a right against the data controller to rectification and/or completion without delay if the personal data processed concerning you is inaccurate or incomplete.

6.3 Your right to erasure pursuant to Article 17 of the General Data Protection Regulation (GDPR).

You may request the data controller to erase the personal data concerning you without undue delay, and the data controller is obliged to erase such personal data without undue delay, provided that one of the grounds under Art. 17(1) DSGVO applies.

The right to erasure does not exist insofar as the processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise or defence of legal claims.

6.4 Your right to restrict processing in accordance with Article 18 of the General Data Protection Regulation (GDPR). 

You have the right to request the data controller to restrict processing as long as the accuracy of the personal data concerning you is verified, you refuse the erasure of the personal data and instead request the restriction of the use of the personal data, the controller no longer needs the personal data for the purposes of processing, but you need it to assert, exercise or defend legal claims, or if you have objected to the processing pursuant to Art. 21(1) DSGVO and it is not yet clear whether the controller's legitimate grounds override your grounds.

6.5 Your right to information pursuant to Art. 19 of the General Data Protection Regulation (DSGVO).

If you have asserted the right to rectification, erasure or restriction of processing against the data controller, the controller is obliged to inform all recipients to whom the personal data concerning you have been disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort.

You have the right against the controller to be informed about these recipients.

6.6 Your right to data portability in accordance with Article 20 of the General Data Protection Regulation (DSGVO)

You have the right to receive the personal data concerning you that you have provided to the data controller in a structured, commonly used and machine-readable format, and you have the right to transfer this data to another data controller without hindrance from the data controller to whom the personal data was provided, insofar as this is technically feasible.

This right to data portability shall not apply to processing necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the data controller.

The right to data portability must not affect the rights and freedoms of other individuals.

6.7 Your right to withdraw consent given in accordance with Article 77 of the General Data Protection Regulation (GDPR).

You have the right to revoke your declaration of consent under data protection law at any time with effect for the future. In the event of a revocation, the data concerned will be deleted immediately, provided that there is no legal basis for further processing that does not require consent. The revocation of consent shall not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.

6.8 You have the right to withdraw your consent in order to safeguard your legitimate interests, including at least the right to obtain the intervention of a person by the controller, to express your point of view and to contest the decision.

6.8 Your right to lodge a complaint with a supervisory authority in accordance with Art. 77 DSGVO

Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your residence, place of work or the place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the GDPR.

The supervisory authority to which the complaint has been lodged shall inform the complainant of the status and outcome of the complaint, including the possibility of a judicial remedy under Article 78 of the General Data Protection Regulation (GDPR).

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6.9 RIGHT TO OBJECT

You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out on the basis of Article 6(1)(e) or (f) of the DSGVO, with effect for the future; this also applies to profiling based on these provisions.

The data controller shall no longer process the personal data concerning you unless it can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the purpose of asserting, exercising or defending legal claims.

If the personal data concerning you is processed for the purposes of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purposes of such marketing; this also applies to profiling, insofar as it is related to such direct marketing.

If you object to the processing for direct marketing purposes, the personal data concerning you will no longer be processed for these purposes.

You have the possibility, in connection with the use of information society services, notwithstanding Directive 2002/58/EC, to exercise your right to object by means of automated procedures using technical specifications.

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